Most Common Reasons Why The Page Got Blocked
- You send primarily promotional messages outside of the 24 Rule, these include broadcasts and sequences, where the primary call to action is "buy this thing" or broadcasts containing URLs and links. To learn more about the nature of promotional content, please check our article on Content types (aka Facebook Message Tags).
- You are using Messenger to promote "flash sales", "fire sales", or any kind of "sale".
- You send messages which get reported as SPAM by your contacts or have an unusually high block rate
- By not being compliant with Facebook's policies and TOS
What To Do Next
- Reach out to Facebook Support by going to FB page settings>Page Inbox Support
- Follow their instructions on how to appeal or show compliance
- Read more here
- Check your most recent Broadcasts and Sequences where you've been sending out messages to large numbers of people. Check whether they are compliant with FB policies with the new information you got from reading the material provided above.
How to use Messenger in a way which won't get you banned:
- Imagine you're talking to your closest friends and family. What would you say to them? If you had something to tell them about, how would you approach it? That's how you should write in Messenger
- Make your messages interactive by nature. Don't just say "Hey I have this thing, want to buy it?" - you need to be more clever about how you introduce products and services.
- Do content marketing. ManyChat is a wonderful tool for helping your contacts get the information they need about your offerings. Help your contacts understand how you can benefit them. Make it fun. Make it personal.
- Help your customers. Elite sales organizations use ManyChat to have conversations with people who aren't quite ready to buy because they have concerns or need to have a few questions answered. Hard sales aren't effective, and it won't work on Messenger. It might also get you banned.
The most important thing to keep in mind about the concept of ManyChat: don't send direct links to some product in your online store or stuff like that in the first message of your flow (this includes inserting links in the message's buttons) - ask the user some relevant question first, wait for his/her reply, and then feel free to promote anything. Broadcasting/messaging rules are based on Facebook's TOS, so you must use ManyChat wisely, engaging your contacts in organic conversations first before sending any promotional links, so it looks like a real dialogue with a person. That way FB won't ever flag your page for spamming your Subscribers.
To read more about how to stay compliant within broadcasts and sequences, go to our blog posts below:
The 3 Critical Rules of Leveraging Facebook Messenger Marketing in Your Customer Relationships
How to Send Facebook Messenger Broadcasts
Hope that helps!